Britvic flat profits place focus on healthy drinks
Britvic has reported flat annual profits as health conscious consumers switch to juices, smoothies and mineral water.
The company is now fighting back with a new print campaign aimed at parents to highlight its Robinson Fruit Shoots which contains no artificial flavours and colours.
The preliminary results for the year ended 1 October 2006 reported operating profits of £73.7 million (£109.2m) compared with £73.3 million (£108.6m) the previous year.
œWe have maintained focus despite the backdrop of a difficult carbonates market and continued growth in the stills markets, said Paul Moody, chief executive of Britvic.
The company, second only to Coca-Cola in the UK carbonated drinks sector, is now emphasising its plans to focus increasingly on healthier, still drinks with several product launches in 2007.
The campaign for Robinson Fruit Shoot drinks is part of this strategy.
