stevia
PureCircle expands European presence
PureCircle, the world’s leading producer and marketer of high purity stevia products, has announced an expansion of its European presence with the opening of a new headquarters in London, and the signing of a UK distribution agreement with Prinova Europe. With European approval for high purity stevia ingredients expected by the end of this year, […]
TreattSweet ‘smoothes out sweetness profile’
Flavour and ingredients firm Treatt has launched TreattSweet, an ingredient it claims ‘improves the sweetness and transforms the flavour’ of products sweetened with Stevia and other sweeteners. This product is a blend of all-natural essences that imparts desirable flavour and mouthfeel, while smoothing out the sweetness profile and undesirable lingering characteristics associated with certain sweeteners, […]
Stevia council launches PTP
The International Stevia Council (ISC) has announced the launch of an independent Proficiency Testing Programme (PTP) for stevia products. At the moment, there are a wide variety of analytical methods and reference standards being used within the industry to determine steviol glycoside content. But the quality of the analytical methods and reference standards is not […]
Silver Spoon and Cargill in exclusive partnership to bring Truvia to UK
Two leaders in sweetness, Silver Spoon (part of Associated British Foods) and Cargill have announced an exclusive strategic partnership for UK distribution and marketing of Truvia branded tabletop, the first stevia-based, zero calorie sweetener. This announcement comes ahead of anticipated EU approval of stevia extracts later this year and, say the firms, heralds the UK’s […]
Weight management driving global ingredients trends
Increasingly weight-obsessed consumers are driving global ingredients trends in new food and drink products, according to Business Insights. Research by the independent market analyst has revealed that although health and wellness concerns as a whole are driving new ingredient trends in NPD, it’s weight management that is believed to be the trend to watch. “There […]
Stevia companies of the world unite
Stevia producers from around the world have announced the establishment of the International Stevia Council, a global trade association representing the interests of companies that process, manufacture and/or market stevia sweetener products. The International Stevia Council will focus on safety, quality and stakeholder education as part of its agenda to support and promote the worldwide […]
Dohler and PureCircle join forces on Stevia
PureCircle and DöhlerGroup have announced that they are to form a global strategic partnership in a bid to develop ‘innovative Stevia-based ingredients and formulations’. The will take their combined talents – PureCircle’s portfolio of Stevia ingredients and Döhler’s sweetening, sweetening flavour and application know-how – to customers in 21 application centres around the world.
Monk fruit is emerging sweetener star, say analysts
As the sweetener stevia finally moves into the EU food market via France, it seems it may already have a potential new rival. Monk fruit (luo han guo) is a Chinese fruit 300 times sweeter than sugar, and used largely in Asia, Until now, regulatory issues mean it has been confined to supplement-type products in […]
EFSA approval for stevia-based sweeteners
Stevia suppliers have welcomed the European Food Safety Authority’s (EFSA) positive opinion on the safety of steviol glycosides – the sweet components of the stevia leaf – as food additives after the European Stevia Association (Eustas), Cargill and Japanese firm Morita all filed petitions seeking regulatory approval. EFSA said that stevia-based sweeteners were ‘not genotoxic, […]
PureCircle’s half-year sales rise
Stevia sweetener maker PureCircle has reported rising half-year sales and earnings as the company’s client base continues to grow. The London-listed firm, which supplies ingredients to the likes of Nestle, Danone and PepsiCo, booked operating profit of £1.7million (£1.9m) for the six months to the end of December, up from £1.4m (£1.5m) a year earlier.
Why the US could be sweet on Reb A
Rebaudioside A (Reb A), a non-caloric sweetener derived from the stevia plant, could fill a sweet spot in the American food and beverage market, according to a new Rabobank report. The report, entitled Stevia and the U.S. Market, says the growing demand for products with greater perceived health benefits could help the sweetener grow in […]