Schweppes announces UK brand investment
In response to the growing demand for premium mixers, tonic brand Schweppes has announced a new investment which includes the launch of a premium skittle-shaped bottle. The bottle shape pays homage to the brand’s longstanding heritage and new range of naturally flavoured mixers, the company says.
The iconic yellow Schweppes sash will sit at the neck of the new bottle which features an embossed fountain design to signify the bubble explosion contained within the tonic.
The Schweppes range is available in a variety of formats including 200ml glass bottles, 1L PET bottles and 6x150ml and 12x150ml can multipacks.
Schweppes is also unveiling a new range of naturally flavoured premium mixers called Schweppes 1783. Initially available in 200ml skittle glass bottles for the licensed channel, a 600ml bottle will follow for supermarkets as part of a phased launch.
The six strong mixer range features Crisp Tonic Water, Light Tonic Water and Golden Ginger Ale (Golden Ginger Ale only 200ml for Licensed), as well as three flavoured tonics: Salty Lemon Tonic Water, Quenching Cucumber Tonic Water and Aromatic Floral Tonic Water (Aromatic Floral only 600ml for supermarkets.)
The Schweppes Classic range is being supported by a £6.6 million campaign between October and December 2017, which includes TV and cinema advertising, experiential marketing and a digital campaign.
Schweppes 1783 will engage consumers, drinks aficionados and bartenders through a programme of tasting experiences at festivals and nationwide cocktail events.
Simon Harrison, customer marketing director GB at Coca Cola European Partners, says, “Schweppes is an iconic brand with a strong British heritage, and 2017 marks a new chapter in the brand’s long and impressive history. Our new signature shaped skittle bottle will provide a premium exterior to the popular liquid and effervescence bottled inside.
“Our new Schweppes 1783 range combines the perfect carbonation and balanced taste of Schweppes with natural ingredients and unique flavours. We have taken the time to seek guidance from mixologists and drinks experts to create this distinguished range of mixers that will appeal to new age of mixer drinkers that are keen to discover new taste combinations.
“The new look of Schweppes Classic, arrival of Schweppes 1783 and the unprecedented marketing support will continue to energise one of GB’s most loved soft drink brands in a year whereby we’re celebrating 225 years since Jacob Schweppes first came to London with his bottled bubbles. We’re confident the new campaign will encourage trial of the new 1783 range and drive sales and category growth for our customers.”
