Inspiration for yogurt category
Organic dairy Rachel’s has launched the Inspirations yogurt range with a choice of two flavours: apple and butterscotch and cherry and dark chocolate.
The new range contains only organic ingredients, locally sourced milk and no artificial colourings, flavours or preservatives.
Daniel Wheeler, marketing manager at Rachel’s, comments, “Whilst we know that 32% of yogurt consumption takes place in the evening, not all brands are tapping into this, and the current indulgent yogurt offering for this occasion is limited. We have identified a clear gap in the market with our Inspirations range, which will strengthen our current core range, offering a delicious new evening experience. The two rich and creamy new flavours offer shoppers a new way to enjoy Rachel’s.”
