Barry Callebaut sets reset with ‘Focus for Growth’ plan
Barry Callebaut has launched a major strategic shift designed to restore volume growth, strengthen profitability and reposition the business around higher‑value chocolate and cocoa solutions.
The new ‘Focus for Growth’ plan marks a decisive reset following a period of industry disruption, record cocoa prices and operational challenges.
According to the company, the strategy centres on restoring fundamentals, prioritising premium and differentiated offerings, and concentrating resources on ten must‑win markets. It also includes targeted investments to improve customer service and expand value‑added solutions across its global network.
Sharper focus on high‑value segments
The company is shifting from broad transformation to targeted execution, prioritising Gourmet, Specialties, and premium chocolate solutions — areas with stronger margins and faster growth. This positions Barry Callebaut to outperform the market as consumer demand increasingly bifurcates between premium experiences and value‑driven products.
Improved operational resilience and customer service
A key pillar of the plan is stabilising core operations and delivering a “step‑change” in customer service. By tightening operating discipline and investing in key markets, the company aims to rebuild reliability and strengthen long‑term customer partnerships.
Diversified sourcing
As the world’s largest cocoa bean processor, Barry Callebaut will further diversify its sourcing portfolio to safeguard supply and reduce exposure to volatile cocoa markets — a critical move amid ongoing global cocoa disruption.
Clear financial targets
The company expects the strategy to deliver:
- 2–4% volume growth
- Mid‑to‑high single‑digit EBIT growth
- Low‑teens profit‑before‑tax growth
- CHF 300–400m free cash flow
- 11–13% ROIC
These targets signal a return to disciplined, sustainable performance.
Positioning as a solutions‑led partner
Rather than competing on volume alone, Barry Callebaut is leaning into its role as an end‑to‑end chocolate and cocoa solutions provider, supporting customers across ice cream, snacking, bakery and premium confectionery. This aligns with long‑term structural trends favouring differentiated, responsible and high‑quality chocolate solutions.
