Rum sales on the increase

Spirit companies are beginning to show signs of improvement in most major markets this quarter, according to the Q4 2015 Rabobank Spirits Quarterly.

In recent years rum has had a challenging time in major developed markets but it seems opportunity is growing for the sector to regain its footing, thanks to the financial performances of spirit companies.

This quarter spirits have shown moderate signs of improvement, displaying both increased margins and profitability.

As consumer confidence recovers in developed markets, consumers are gradually emphasising premium spirits and operating margins have expanded.

Elsewhere in Europe general trends suggest a stabilising market environment, with signs of moderate improvement for the large public spirit companies.

Spanish consumer sentiment is improving and UK depletion trends have heated up over the summer, but Russia remains unchallenged.