Vitafoods Europe unveils interactive element

Vitafoods Europe will introduce a host of attractions at this year’s event, putting the emphasis on interactivity. The new features are designed to bring the nutrition industry to life and enable visitors to experience fresh ways to meet the business challenges they face now and in the future.

Attractions premiering at the event include a Sports Nutrition Zone, where visitors can discover the latest developments in the sports nutrition category. There will also be a chance to raise money for charity by taking part in the ‘Vitafit’ cycling challenge.

In the new Life Stage Theatre, experts will showcase specific nutrition requirements for consumers of all ages – from infant to senior. In the Optimal Health Testing Centre, meanwhile, exhibitors will demonstrate how it is possible to identify specific health needs and deliver tailored nutrition solutions to meet them.

Also debuting at Vitafoods Europe is the Springboard Pavilion, which provides a dedicated space for visitors to engage with start-ups and other entrepreneurs at the cutting edge of the nutrition sector. It will offer insights into the latest ingredients, products and technologies that make it possible to tap into current and future trends.

The new Tasting Bar Spotlight will be an extension of the existing Tasting Bar. It will give exhibitors the chance to present their products to visitors while simultaneously offering them the opportunity to taste and sample them. In addition, the Vitafoods Launchpad is a new feature where visitors can hear concise, bite-sized presentations from exhibitors about the latest product launches in the nutrition industry.

The new Packaging Innovation Centre will provide an insight into advances in packaging technology, with a focus on hot topics such as pack design, delivery systems, convenience, geo-adaptation, labelling and sustainability. Elsewhere, the Advice Centre – situated in the Vitafoods Europe Services & Equipment area – will enable exhibitors and visitors to connect one-to-one and discuss specific challenges and opportunities in specialist areas such as regulation, testing, quality assurance and marketing.

Vitafoods Europe 2016 will take place at the Palexpo in Geneva from 10-12 May 2016.