Rise in consumer health concerns drives food and beverage trends

There has been a reported 25% increase in vegetarian and a 257% rise in vegan global food and drink product launches between September 2010 to August 2011 and September 2015 to August 2016, according to the Association for Packaging and Processing Technologies (PMMI).

PPMI explores the steadily growing consumer focus on health and wellness as well as sustainability in the association’s latest infographic entitled ‘What’s Next: Food and Beverage Trends Impact Industry Growth’.

“Increasing consumer demand for more healthful foods and beverages continues to fuel the rise of organic, vegetarian and vegan products,” says Jorge Izquierdo, vice president of market development at PMMI.

“Meanwhile, growing demand for convenient, on the go and single serve options underscores the need for brand owner to accommodate more active consumer lifestyles.”

In addition to their own health and wellness, consumers are also showing greater concern for the environmental impact of the supply chain, particularly the 1.3 billion tons of food waste representing one third of food produced for human consumption. Meanwhile, interest in greater packaging sustainability remains strong.

“Shifting consumer preferences for natural, healthy and Earth friendly brands place new demands on the manufacturing operations of food and beverage processors,” comments Izquierdo.

“These companies must fine tune product lines to accommodate new ingredients, implement alternative to chemical preservatives and often build or modify lines for greater flexibility. Additionally, they must do it all while minimising changeover times and learning curves for operators.”

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