Burton’s Biscuit Company invests in Maryland

Burton’s Biscuit Company has announced significant investment in its Maryland brand over the next 12 months.

Later this month a new product, Maryland Thins, will be launched. Targeting shoppers aged 25 – 45 years the cookies will be available in two flavours, Milk & Dark Choc Chip, and Salted Caramel (rrp £1.49/128g) in packaging cases of nine.

The rest of the product range will see revamped designs throughout June and July, supported by digital and social media activity.

Mandy Bobrowski, UK & Ireland marketing director at Burton’s Biscuit Company, says, “Maryland remains the nation’s no.1 cookie brand, growing at 10% year-on-year and gaining an additional 800,000 households in the past year alone thanks to continued growth of Maryland core and innovative NPD.

“Our new Maryland Thins will enable retailers to attract younger shoppers into the category through new and exciting products targeting afternoon snacking; the second biggest occasion for cookies.”

The announcement comes following recent innovation from Maryland, including the launch of Maryland Crispies and Maryland Cookie Bites in January.

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