Mrs Crimble’s unveils new chocolate macaroons
Wessanen UK-owned gluten-free brand Mrs Crimble’s has launched its new Deeply Dippy Choc Macaroons.
Available at 999 Co-operative stores across the country, the move signals the brand’s growing presence in mainstream bakery as consumer popularity in free from snacks continues to rise. Sold in a six-portion pack, the Deeply Dippy Macaroons have an RRP of £1.69/250g.
Rebecca Vercoe, Mrs Crimble’s brand controller at Wessanen UK, says, “We are passionate about making free from cakes that taste as good as, if not better than the mainstream alternatives which is why we work with retailers to launch our great tasting bakes into other in-store locations to make them more accessible for all.
“We didn’t think we could make our Choc Macaroons any more indulgent, until we came up with the Deeply Dippy variety. With our normal Choc Macaroons, we only covered the bottom of the cake in chocolate, whereas the Deeply Dippys are positively smothered in lovely rich chocolate.”
Recommended by the Coeliac Society, Mrs Crimble’s Choc Macaroons are suitable for those following a gluten-free or free from diet.