Zumosol switches from plastic to Elopak sustainable cartons
Zumosol has re-launched its organic juices in 1 litre aseptic Pure-Pak Sense cartons with natural brown board from Elopak. In a switch from plastic packaging, the Spanish juice manufacturer found the new more natural and sustainable cartons a perfect fit for its organic portfolio.
The aseptic Pure-Pak cartons have one less layer and thereby retain the natural brown colour of the wood fibres which gives a visible fibre structure. This also results in reduced carbon footprint and reduced weight, providing a different, sustainable and authentic package that meets demands from growing trends in ethical, ecological and organic products.
“Our ecological range is made entirely from organic crops, with both ingredients and process adhering to the highest standards of respect for the environment. As one of the leading brands for these types of products, we are constantly looking to improve their sustainability,” said Laura Rueda from Zumosol. “The new carton has the natural look and its clear benefits for the environment that supports organic values, provides outstanding differentiation on shelf and strengthens the Zumosol brand commitment to sustainability.”
“We have seen an increased awareness in the market of sustainable packaging, leading to a demand for more environmental solutions,” adds Marina Bortoletto, marketing director in Elopak for South Europe. “The benefits of this latest carton enable our customers to further increase the environmental benefits of their packaging. We believe that, from the market feedback, this is a good solution which is sustainable from the inside – to the outside.”