Organic pea protein market to see robust growth

A report by Persistence Market Research has suggested that the organic pea protein market will see robust growth in revenue through 2027, at an estimated CAGR of 7.2%.

Plant proteins such as organic pea protein, have become accepted replacements for other proteins such as whey protein, meat protein, egg protein, and others. Plant-based proteins are easier to digest as compared to other animal-derived proteins. Organic pea protein, made from organic yellow peas, is used in functional beverages, confectionery and bakery, meat substitutes, dietary supplements, cereals & snacks, and others.

Following the rise in the number of people who prefer vegetarian and perceived ‘healthier’ foods, consumers are increasingly preferring protein from plants such as pea protein as well as others including soy protein, rice protein, wheat protein, potatoes, and others.

The organic pea protein market is driven by the development of vegan food markets and demand for high protein ingredients in bodybuilding and sport industries.

Consumers are increasingly preferring food free from additives, hormones, and antibiotics, and hence, opt for natural, as well as organic products. Organic pea protein gains more popularity in food manufacturing companies as it is a clean label product as they are presumed to be healthy, natural, and nutritious. This trend increases the demand for organic pea protein in the global market.

The price of plant-based protein is relatively higher than animal-based protein and organic proteins cost much more and consumers consider this factor while purchasing organic food, which could affect the growth of the plant-based protein market.

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