Enjoy! chocolate gains new retail listings

Chocolate brand Enjoy! has gained five new specialist stockists to sell its range of vegan and allergen-free products.

Following a deal with Holland & Barrett earlier this year, Enjoy! will now be on sale at Planet Organic, The Vegan Kind, Buy Whole Foods Online, SPARK Etail and Kingdom of Sweets.

“The vegan market is growing at a massive rate as more people care about what they are eating,” said Enjoy! founder Chris Crutchley.

“For us being free-from, organic and vegan-friendly is at the core of what we do, and these new deals allow us to become an authority on the market.”

Enjoy! was founded by Chris because his numerous food intolerances meant he was unable to eat his favourite treat of chocolate for many years. Mainstream chocolate brands made Chris severely ill and the ‘healthy alternatives’ in the shops just didn’t hit the mark taste-wise.

The Enjoy! range was created so he and many others could savour without getting ill, but that also did not compromise in taste.

From its Hampshire-based factory Enjoy! makes chocolate using organic, raw and natural ingredients. Its base recipe contains just three organic ingredients – cacao powder, cacao butter and coconut sugar.

The range of 26 products are vegan-friendly and free-from all 14 major food allergens.

“This year has been one of fantastic growth for Enjoy! and I’m incredibly proud of the team and what we have achieved. It’s a huge testament to everyone’s hard work that we are launching into more great retailers,” said Chris.

Alison Thomas, grocery buyer at Planet Organic, said: “We’re absolutely delighted to have Enjoy! chocolate on board. As soon as I met the team and tried the brand’s products, I immediately knew I wanted Planet Organic to be a part of its story.

“Not only are the products absolutely delicious, but its all completely organic and made with a base of just three ingredients – making it all a great addition to the Planet Organic offering.

“Our customers are already loving the products with the Salted Caramel Buttons as the favourite.”

Enjoy! is also now stocked in Whole Foods Market, Morrisons, The Health Store, Food for Thought, Earthfare, The Natural Food Company as well as more than 100 independent stockists.

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