Coca-Cola Life campaign
Coca-Cola Enterprises has announced a huge marketing support campaign which includes OOH, print, digital and experiential to support the launch of Coca-Cola Life as it seeks to build consumer awareness of its new brand.
The lower calorie cola gives people another option when choosing a Coke to fit their lifestyle, whether that is Coca-Cola, Coca-Cola Life with a third fewer calories or two zero-calorie options in Coca-Cola Zero and Diet Coke.
Coca-Cola Life is aimed at adults looking for a new lower calorie option – and the media campaign is designed to have mass appeal with an eye-catching campaign highlighting the inclusion of sweetness from natural sources, lower calorie option and the standout green packaging. The new cola contains a third less sugar and a third fewer calories than regular cola thanks to a blend of sugar and stevia leaf extract.
Nick Canney, VP sales and marketing at Coca-Cola Enterprises, says, “The marketing campaign for Coca-Cola Life will create instant impact and ensure consumer awareness of the brand launch is high, helping to grow sales for retailers throughout the coming months.
“Coca-Cola Life along with Coca-Cola, Coke Zero and Diet Coke, is an important part of our ongoing commitment to offer consumer choice for every occasion and meet changing lifestyle trends. It forms part of our ongoing strategy to bring innovative new products to the market to help drive incremental growth of the total soft drinks category.”
