Pork Farms re-launches brand

Pork Farms is to re-launch its range of branded chilled savoury foods, which includes cold pies, slices, sausage rolls and Scotch eggs.

The packaging will, for the first time, highlight that Pork Farms products contain 100% British meat and are colour coordinated by variant and flavour. Each SKU in the range carries its own Union Jack design. The range includes Pork Farms’ Original Pork Pie, a selection of authentic Melton Mowbray pies and a Crunchy Lattice variant, which offers a lighter eat. As part of the re-launch, Pork Farms’ co-branded Branston range has been given a refresh to provide a more explicit link to the pickle brand. Pork Farms will also add a new product to the range; Ploughmans Bites, a pork bite filled with Branston Pickle.

The brand continues to grow in the convenience sector, with internal sales up 38% in the last 12 months.  To furthermore drive growth in the channel, Pork Farms has re-launched its range of savoury slices and sausage rolls.  The new packaging focuses on the product format and is supported with a “Baked by Pork Farms” message.  The range sees the introduction of price marked packs to offer retailers and consumers a reassurance of value for money.