New addition for Harvest Cheweee

New addition for Harvest Cheweee

Harvest Cheweee is expanding its cereal bar range with the launch of Fruit & Oat Bites, a healthier fruit-based snack created to keep on the go children fuller for longer.

Available in three flavours – Bananatastic, Very Berry and Cocoalicious – the snacks are made from 100% natural ingredients (of which 80% is fruit) and are high in fibre due to the inclusion of slow release, energy giving oats, which are also gluten-free.

Jodie Cavaye, Harvest Cheweee brand marketing manager, says, “Our shopper research shows that while existing fruit snacks are popular with consumers, they don’t address all of the key drivers around snacking, one of which is satiety.

“There is a real opportunity for healthier, high in fibre snacks within the children’s snacking sector and the launch of Fruit & Oat Bites taps into this area, bridging the gap between fruit snacks and cereal bars.”

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