Single and ready to mingle
Cadbury Dairy Milk Big Taste Toffee Whole Nut is launching in a 43g single bar.
Combining the textures of whole nuts with toffee smothered in Cadbury Dairy Milk chocolate, the launch aims to drive penetration in singles, particularly among those looking for textured eats, chunky bites and intense chocolaty flavours.
Cadbury Dairy Milk Big Taste tablets launched in three variants – Toffee Whole Nut, Oreo Crunch and Triple Choc Sensation – in April. Since then, just under two million bars have been sold and the toffee offering has been ranked number one in large tablets.
Phil Warfield, senior brand manager at Mondelez International, says, “Since launch, Cadbury Dairy Milk Big Taste has been hugely successful, so we are excited to bring the most popular variant into the singles category. There’s no other textured single like this in the mainstream market so this will offer consumers the chance to experience the Big Taste sensation wherever they are.”
