PepsiCo asks graduates to identify the next big trend in food and drink

PepsiCo has launched its PepsiCo Go 2018 Trendsetter Challenge, calling on graduates from across Europe and Sub-Saharan Africa to harness their entrepreneurial skills and identify the next big trend in food and beverages.

Applicants are tasked with developing their own unique food or drink product, or developing an existing PepsiCo product, pitching it to PepsiCo, and explaining how they would take this to market.

Candidates that reach the final stage will be given the opportunity to interview and land a spot on one of PepsiCo’s market leading graduate schemes. In addition, the top candidates will be in with a chance of winning a MacBook Air, an Xbox One X or Beats Headphones.

The programme is now available across nine markets, including: the UK, Spain, Belgium, the Netherlands, Serbia, Romania, Greece, Russia and South Africa.

Becky Taylor, senior director digital, Europe, Sub-Saharan Africa, PepsiCo, says, “The PepsiCo Go Trendsetter Challenge is an exciting platform for graduates to not only put forward their own business proposals, but also to kick-start their career.

“We’re also expanding from three to nine markets in our second year of the challenge, and as a result, we’re expecting the competition and ideas to be even bolder. If you think you’ve got the next big idea in food and drink, and want to work in an exciting and vibrant company, we want to hear from you.”

Harry McManus, who took part in PepsiCo Go last year, and is now part of the Insights Accelerated Career Programme, comments, “My expectations have been blown out of the water – I can’t believe the scale of the projects I’m heading, the continuous training nor the immeasurable support. It’s been incredible.”

Candidates will be assessed by a three-stage process, lasting 12 weeks. From this, PepsiCo will whittle down the top graduates, offering the most curious and insightful minds a full-time position at PepsiCo.

To begin the process, candidates can register at http://www.pepsico-go.com.