Micvac welcomes new CEO
Swedish food tech company Micvac has hired Michael Bogdanski as its new CEO. Bogdanski will replace Håkan Pettersson.
Most recently, Bogdanski was president of the North American division of Deb Group, the UK-based occupational skin-care and hand-hygiene company. Prior to that, he spent ten years in sales, marketing, and general management at SCA, now Essity, a Swedish hygiene and health company, as well as nine years in marketing and product development at Procter & Gamble.
“I am very enthusiastic about the opportunity to lead Micvac into its next phase of growth,” says Bogdanski. “In our fast moving world, there is often little time to prepare meals from scratch, both at home and in commercial kitchens.
“The highly inventive Micvac technology with its patented whistle-when-ready valve enables the creation of prepared meals with a long shelf life and of excellent quality.”
Micvac is acquiring new customers all over the world taking new market shares in the chilled ready meals’ sector. Anders Brännström, chairman of the board of Micvac, comments, “Michael will bring his competence in international business and team building into the organisation.
“We will also profit from his B2C experience, which will help Micvac be even more open to consumer demands in a fast changing environment.”
