Cereals set for success in Japan
Breakfast cereals will grow ahead of the sector trends, as Japanese consumers begin to replace their traditional breakfast foods, says a new report from Canadean.
“With value and volume CAGRs (Compound Annual Growth Rate) of 2.8 per cent and 2.2 per cent respectively, the bakery and cereals sector will be one of the slowest growing sectors in the Japanese food industry between 2012 and 2017,” says a spokesman for the market analyst. “In contrast, during the same period, breakfast cereals will grow at value and volume CAGRs of 4.4 per cent and 3.9 per cent respectively, ahead of the sector.
“In some areas, the category will begin to replace the traditional breakfast foods to which Japanese consumers are accustomed.”
