Healthy snacking

Natural Balance Foods is expanding its Nākd brand into new snacking occasions with the launch of Nākd Nibbles – a healthy snack that’s perfect for on the go, as a topping or for sharing with friends.

A blend of pure fruit and nuts and, like the rest of the products in the Nākd portfolio, gluten-, wheat- and dairy-free with no added sugar, the first four flavours available are Tooty Fruity, Strawberries & Cream, Coconut Bliss and Fruit Salad.

Marina Love, marketing director at Natural Balance Foods, says, “Nākd Nibbles is perfectly timed to appeal to consumers looking for a tasty snack that’s also healthy.

“Research shows that one in four consumers look for nutritional benefits when choosing a snack, and with 52 per cent of adults now shopping free from products, Nākd Nibbles will broaden the brand’s appeal to both ‘healthy lifestylers’ who make up 64 per cent of all free from purchases and shoppers who simply want to add healthier, but no less tasty, options to their snacking repertoire.”

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