New look for melon drinks

Raw, cold pressed melon juice range Mello has repackaged its bottles to create a new brand identity and is also releasing a larger 750ml bottle – in addition to its 250ml format – following increasing consumer demand in the take home market.

Mello founder, Rose Aldean, says, “Our new rebrand will support in growing our share of the expanding juice category. Mello captures the goodness of a fresh melon in a bottle, with just the same (if not less) natural sugar than most ‘green’ juices available on the retail market.”

The rebrand aims to create a strong brand presence, providing extra stand out on shelf to support in driving sales in the juice category.

Branding agency Ziggurat comments, “With the new design we were looking to create strong standout on shelf and immediate consumer engagement by focusing on the beauty of melons, both in terms of their vibrant appearance and nutritional value.”

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