Seeing red

The latest addition to the Gerkens cocoa powder range from Cargill is an intense dark red cocoa powder.

Dick Brinkman, manager, technical service at Cargill Cocoa & Chocolate, explains, “This next generation cocoa powder has an exceptional red colour. Looking at the market and consumer insights we have gathered, we note that across all categories there are clear consumer needs regarding further sophistication and choice in chocolate flavoured products. This new powder is an example of effective innovation which will broaden the offering across dessert, ice cream and chocolate milk products and invite consumers to try new products.”

It is ideally positioned for chocolate ice cream, drink and dessert applications which reflect the premium trend towards intense rich colours and flavours, as well as the use of contrasting colours and multiple chocolate shades.