Iceland embarks on plastic-free packaging
Iceland's plastic-free packaging
Iceland has begun its journey to using plastic free packaging on its own label foods by 2023.
The frozen food retailer has worked with carton manufacturer, Graphic Packaging International to produce plastic-free packaging for the company’s vegan range.
The carton pack includes a cellulose window – made from wood pulp – which offers the same transparent look and feel as plastic. It is sustainably sourced, biodegradable, and made from a renewable resource: trees
Mark Hodgson, key account manager at Graphic Packaging, commented: “The higher cost of cellulose material, compared to plastic, had priced it out of the packaging market in recent decades. As eco-conscious consumers place more pressure on brands and retailers to go plastic-free, we expect to see our innovative hybrid packs being adopted more widely in the UK as a viable alternative. We’re delighted that Iceland Foods is leading the way.”
Ian Schofield, own label & packaging manager at Iceland, added: “Phasing out plastic packaging on our own brand products is not an overnight process, but what this project clearly demonstrates is that it can be made possible through collaboration. It is of the utmost importance that brands, manufacturers and retailers support each other so that we can all adapt our products and services for a more sustainable future.”