Furniss biscuits unveils new packaging and products

Based in Cornwall in the UK, Cornish biscuit manufacturer Furniss has updated its packaging design to help expand the brand’s reach to a wider national market.

Having also expanded its product portfolio with the launch of a Gingers biscuit range, the bold packaging hopes to attract a new younger consumer, appealing to the everyday treats sector, which is currently worth over £300m.

Mark Muncey, marketing director at Furniss, comments, “The new packaging will be pushed out on a national level to help build brand recognition outside of the south west. Targeted to predominantly appeal to a new demographic of shoppers, the refreshed designs provide strong on-shelf stand out and a young and approachable feel to the company.

“The Gingers range represents a new direction for the Furniss brand, filling a gap in the market, while the new packaging provides a great opportunity to align our brand identity with the product itself and our audience.”

There will be four variants of Gingers available – Original, Spiced Lemon, Blossom Honey and Dark Chocolate – all of which will be sold in 160g packs.