Easter: increased innovation

Having just returned from the four-day Easter weekend (I hope everyone enjoyed the bank holiday), I thought an Easter food themed blog would be appropriate for this week’s entry.

According to Mintel’s Global New Products Database, there was a 23% rise in Easter chocolate launches between March 2017 and February 2018, meaning consumers have just enjoyed a weekend of chocolate innovation around the world. Leading the way in NPD is Brazil, which accounted for 11% of global Easter chocolate product launches in the last year; followed by the UK, South Africa and Germany, each with a 10% share; and France (9%).

Marcia Mogelonsky, director of insight at Mintel Food and Drink, comments, “In the UK, for example, Easter eggs flavoured with beer or stout, which were the rage in past years, have given way to new alternatives such as gin and tonic flavoured eggs. In Germany, the introduction of vegan Easter bunnies and eggs reflects the growing popularity of a plant-based diet in that country.”

As for consumption of Easter treats, it seems no one loves chocolate quite as much as the Brits (I can vouch for that), who pipped even Switzerland – well known for its chocolate making – to the post. Indeed, the average Brit devoured 8.4kg worth of chocolate last year, closely followed by consumers in Switzerland (8.3kg) and Germany (8.2kg).

Let us know if you indulged in any weird or wonderful Easter confectionery over the weekend.

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