Digital solution for traceability and marketing

SIG Combibloc and co-operative Languiru have partnered to launch a digital solution to provide transparency for quality and food safety, optimising production processes and enabling personalised digital marketing promotions.

The project started with the launch of the Languiru Qualidade do início ao Fim (Quality from Beginning to End) dairy line. The filled aseptic carton packs from SIG Combibloc are printed with unique QR codes at the time of production. In addition, the trays are printed with QR codes; the pallets with barcodes. This provides a convenient digital solution to monitor the supply chain and the quality process from the collection of raw material up to the milk’s industrialisation and commercialisation via a single platform. It ensures operational traceability from the raw product to the point of sale. This means that Languiru can prove the quality of its products to consumers in a fast, practical and accessible way.

Using this new digital solution, Languiru can locate every single packaged product at any point in the supply chain, whether for quality crosscheck or for recalls (if necessary), resulting in greater value and protection of its brands.

When the QR code is read, consumers are automatically directed to the website relevant for the product inside that packaging.

“The launch of this new digital platform represents our response to three consumer mega-trends: connectivity – consumers are increasingly aware and want to receive information anywhere at any time; authenticity and trust – through total transparency of quality information, food safety and procedures to prevent fraud; and finally, natural products with a certificate of origin that are free from chemicals, genetically modified crops, among other things,” says Ricardo Rodriguez, president and general manager, SIG Combibloc Americas.

The new technology will be exported to more than 65 countries supplied by SIG.

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