EHL Ingredients launches Russian blend for 2018 World Cup

To mark the 2018 FIFA World Cup tournament in Russia, EHL Ingredients has launched a new Russian herb and spice blend. The new Shashlik seasoning spices up meat dishes – ideal for summer dishes, barbeques and outdoor dining.

Bringing Russian flavours to British consumers, the new Shashlik seasoning contains a blend of spices, chilli, paprika, nutmeg and ginger combined with rosemary and basil, creating a versatile flavour profile, ideal for crafting lamb, beef and chicken shashlik kebabs, the brand says.

Traditionally, shashliks are cooked on metal skewers in an open-style barbeque using lamb meat but chicken, pork and beef variants are popular too. The blend can also be used on vegetables and meat replacement products for vegetarian and vegan options. Shashliks are served with salad, pickled vegetables, beetroot or cucumber with dill, or soured cream dip and flatbreads, and are a filling dish for informal dining.

Kath Davies, new product development manager at EHL Ingredients, says, “With the World Cup taking place in Russia this summer, we anticipate that there will be an interest in foods from this part of the world.

“Food manufacturers can tap into the sporting celebration by experimenting with Russian ingredients and flavours and create themed dishes for supermarket shelves and foodservice outlets using our new Shashlik blend. Consumers are gearing up for the summer season, and with the warmer weather on its way, the nation will be dusting off barbecues.”

As well as the new Russian Shashlik seasoning, EHL stocks over 50 herb and spice blends from around the world, including vegan, organic and gluten-free variants.

EHL’s products are available in bulk to food manufacturers, foodservice operators, wholesalers and cash and carries, caterers and chefs, co-packers, multiple retailers, health food stores and large co-operatives.

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