Fentimans targets growth in Middle East
Fentimans, producers of botanically-brewed premium adult soft drinks, is planning to expand its footprint in the Middle East.
Fentimans is capitalising on the growing trend of premium beverages, with their range of carefully crafted soft drinks complete with a unique British twist. In a region where alcohol is restricted, but where consumers are keen to adopt western brands; superior quality and great flavour is becoming ever more important to a new breed of consumer.
They will launch with five flavours including Rose Lemonade, Sparkling Raspberry, Cherry Cola, Curiosity Cola and the quintessentially British Apple & Blackberry.
Export director, Piero Alberici, said: “We currently export to over 80 countries worldwide and our ambition is hit 100 countries by 2020. Our expertise and knowledge in this industry has allowed us to be flexible in our approach with different markets, exemplified with launching specific premium drinks to the Middle East. We are excited about the future prospects for growth in this region and our flexibility will allow more people from around the world to enjoy our delicious, all-natural drinks”.
Along with their distribution partners Chef Middle East, the new flavours are being launched at ‘Gulfood’, the world’s largest annual food and beverages trade show that takes place from 17-21 February 2019 at Dubai World Trade Centre.