Taiyo unveiled latest innovations at FiE
At this year’s FiE, Taiyo showcased innovative concepts for current on-trend nutrition products, including an eye-catching green Matcha popcorn.
Taiyo’s portfolio includes two new organic Matcha powders that are rich in vitamin K, manganese, polyphenols and amino acids – especially L-theanine. Controlled growing conditions, selective harvesting and gentle but technically sophisticated processing of the raw materials ensure high quality green teas.
The fresh and non-bitter tasting products were developed especially for the European market.
EU Matcha 100 is made from the top 2–3 hand-picked leaves of the first harvest, which are carefully dried and finely ground. EU Matcha 100 is made of the highest Japanese grade tea for ceremonially prepared Matchas.
EU Matcha 70 can be used to enrich a wide variety of foods: suitable applications include confectionery products such as chocolate, ice cream or dental chewing gum, as well as modern snacks such as Matcha popcorn.
“We also generated significant interest with our natural weight management concepts, such as Sunfiber dietary fibre,” said Dr Stefan Siebrecht, managing director at Taiyo. A functional soft drink, Sunfiber Cola, was developed together with soft drink experts from Sinalco International and sweetening specialists from Sweethouse. A study has shown that consumption increases the feeling of satiety and, consequently, fewer calories are consumed.
In addition to the Sunfiber Cola cans, beverage powder sticks with Sunfiber were also available as product samples for tasting, which can easily be added to on-the-go beverages.
Taiyo has also expanded its functional soup offering with various variants containing different peptides and hyaluronic precursors. The health-promoting soups are enriched with Taiyo’s Vegemeat – a vegan meat alternative – and the latest green tea product, Sunphenon TH30. Obtained from green tea leaves, Sunphenon TH30 is the only legal L-theanine variant on the European market. It can also be used in sweets and dairy products and delivers a relaxing and stress-reducing effect as well as a spicy unami taste.