Coco Pops’ sugar content cut

Kellogg’s has revealed that it is to reduce the amount of sugar in its Coco Pops breakfast cereal, saying it has ‘listened to mums’.

“We have listened to mums and they want a balance – lower sugar cereals which children will still eat,” explains Greg Peterson, managing director of Kellogg’s UK. “We have invested millions of pounds and thousands of staff hours over the last two years to make this happen, and will do this without compromising the taste.”

Kellogg’s says it will remove 15 per cent of sugar in Coco Pops by the middle of next year, effectively reducing sugar content to one and a half teaspoons per serving and removing almost 750 tonnes of sugar from the nation’s diet annually.

The sugar will be replaced with starch from grains and glucose syrup, says Kellogg’s, and no artificial sweeteners will be used.

The sugar content of breakfast cereal varies widely, with those marketed at children tending to have higher levels.
Frosties, also made by Kellogg’s, are 37 per cent sugar, while Nestlé Honey Cheerios are 35.1 per cent sugar. Shreddies, by comparison, are 15.5 per cent, while Weetabix contains just 4.4 per cent sugar.
The Food Standards Agency labels gives any product containing over 15 per cent sugar a ‘red light’ under its traffic light labelling system.

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