Increasing awareness of low glycaemic nutrition

Consumers are increasingly aware of the benefits of low glycaemic nutrition, according to qualitative consumer research commissioned by functional ingredients manufacturer Beneo.

Carried out in the UK, Germany and Spain, the research sought to gauge consumer knowledge and attitudes towards carbohydrates, sugars and low glycaemic foods, as well as their role in blood sugar management.

The results show that consumers are aware that carbohydrates provide essential fuel for the body. They are beginning to differentiate between ‘good’ and ‘bad’ carbohydrates and understand that these carbohydrates have different effects on the body and blood glucose levels; with wholegrain, fibre, complex carbohydrates as well as slowly digestible and slow release carbohydrates seen as ‘good’. The findings also show that consumers consider carbohydrates with a lower blood glucose response to be healthier.

In addition, the results reveal that consumers link a variety of long and short term benefits to lower rises in blood sugar levels.

Myriam Snaet, manager market intelligence and consumer insights at Beneo, says, “These results clearly show that shoppers are starting to understand the benefits of balanced blood sugar levels. Manufacturers need to begin to think about how they can make the most of this growing understanding through the development of consumer relevant, low glycaemic food and drink products.”

Related content

Leave a reply

Food and Drink Technology