Co-op Denmark switches to LCD shelf labels

ZBD says its electronic shelf labels have helped the Co-op in Denmark reduce costs and increase efficiency.

Owned by FDB, a co-operative with more than 1.7 million members, Co-op Denmark operates several retail chains – including Kvickly, SuperBrugsen and Dagli’Brugsen – and says it decided to make the switch from paper to electronic shelf labels in order to increase productivity and launch in-store promotional campaigns more quickly.

The installation of the ZBD electronic price and promotional labels is currently underway in over 100 stores in conjunction with ZBD’s Nordic partner, Delfi Technologies.

The Kvickly Jyllinge store, near Copenhagen, was one of the first Co-op Denmark stores to make the transition from paper shelf labels to ZBD’s graphic electronic displays.

“The ZBD installation was very straightforward and uncomplicated,” says the shop’s warehouse director Kresten Haubo. “It was so simple that we installed nearly 12,000 electronic shelf labels across our entire store in less than 48 hours.”

The ZBD solution removes the need for traditional paper labelling by combining high definition, zero-powered, bistable LCD displays with a two-way communications device that wirelessly updates individual displays, an entire shop floor or a whole retail estate.

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