Round Up: Shelf Life

Round Up: Shelf Life

Here is your weekly round-up of Shelf Life news. Next week’s round-up will focus on ingredients news. To submit an item for inclusion, please contact Carly Wood at [email protected].

  • A new UK company is rivalling leading cola brands with the launch its Green Cola product, sweetened with stevia and caffeinated with green coffee beans.
  • Sunny D is being relaunched to promote its high vitamin D content and fusion of citrus fruits.
  • Häagen-Dazs has launched a strawberries & cream limited edition ice cream bar in honour of its partnership with Wimbledon.
  • In response to the increasing popularity of tropical flavours, Mondelēz International-owned Maynards Bassetts has launched Maynards Bassetts Jelly Babies Tropical.
  • Mars owned confectionery brand Wrigley has announced the UK launch of Starburst Strawberry, following the product’s successful introduction in the US earlier this year.
  • Fudge Kitchen has added two new sugar free products to its Delectables free from range of premium brittles and caramels.
  • UK-based Tangerine Confectionery is extending the Jameson’s brand with the launch of Jameson’s Peppermint Ruffles.

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