Cool news for frozen food
The latest UK frozen food retail statistics have shown value growth across almost every category in the 52 weeks to 18 June 2018.
The statistics, provided by Kantar World panel, value the retail frozen food market as a whole at over £6.1bn, following 5.4% value growth year-on-year.
So far this year, the pizza category continues to lead, followed by savoury food, which includes frozen bread savoury bakery and other frozen foods.
These two categories are driving growth, with a combined increase in value of over £100m year-on-year. The categories also saw 6.4% and 2.6% volume growth respectively (yoy), and now represent 16% of the value of the total frozen food retail market.
Another category performing well is ice-cream, which has seen a 7.7% value and 0.8% volume growth.The recent hot weather sparked a peak in market growth for this category, with over 16.6 million households choosing to pick up an ice cream as temperatures soared.
With weather forecasts predicting more sunshine over the next few weeks, it is expected this category will see further growth.
“This quarter’s results are particularly encouraging with almost across the board value growth as well as exceptional volume growth,” says John Hyman, chief executive of British Frozen Food Federation.“What we’re seeing is testament to the fact that frozen food, particularly ice cream and savoury food such as meat products, is ideally placed to tap into the trends underpinning consumer eating habits. Consumers are still buying traditional products like ice cream but NPD is driving them to incorporate more savoury products into their daily diets, which is good news for the frozen food industry.”