Add aromas to packaging with Freshline Aroma Map system

AirProducts has launched its new Freshline Aroma Map System to help food manufacturers improve packaging and products for consumers.

The system vaporises natural aromas, such as essential oils, into the packaging at the same time as the Modified Atmosphere Packaging (MAP) gas, with no additional production steps.

It offers a new, natural way to improve the flavour and aroma of packaged foods and helps to enhance the consumer’s sensory experience. The technology also offers the potential to tackle food waste and reduce costs associated with product returns.

The natural essential oils or aromas that can be injected with the Freshline Aroma Map system meet the consumer demand for clean label ingredients and could also extend shelf life. It can be used to trigger emotions and memories which helps to support a growing sensory marketing and branding trend within the food industry.

“The packaged food market is growing, along with MAP. Using natural solutions to tailor and enhance the customer experience in this space offers manufacturers real opportunities; you could say it’s a win-win for all concerned,” said Neil Hansford, industrial cryogenic and food expert at Air Products.

The system is incorporated into a manufacturer’s existing packaging line and can be used for a range of food products, including processed meat, dried foods and bakery items. It injects a precise and repeatable amount of aroma or essential oils into the gas flow, inserted in the same way as for standard MAP. The system is safe, hygienic and complies with all relevant legislation and best practice.

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Food and Drink Technology