Roberts Bakery creates loaf with cricket flour

Roberts Bakery creates loaf with cricket flour

In a first for a major UK bread brand, Roberts Bakery has launched a limited edition loaf made with crickets.

Each loaf contains around 336 crickets which are fried, ground, mixed with wheat flour and grains and then baked into a “terrifically tasty bloomer with a crunchy finish”. The insects were supplied by UK insect food brand Eat Grub.

The company says the loaf contains more protein than standard bread and is also a more environmentally-friendly and sustainable source of protein. Food experts claim that insects can blitz body fat as they’re packed with good fatty acids, calcium, iron, vitamin B12 and vitamin C.

Alison Ordonez, our Head of Innovation said: “As well as having very strong sustainability and environmental credentials, insects are also seriously tasty and shouldn’t be overlooked as a great recipe ingredient. Our Cricket Loaf provides consumers with a good source of protein and an easy way to familiarise themselves with insect-based food”

The business has created a limited edition run of 100 loaves to celebrate the return of ITV’s I’m A Celebrity, Get Me Out Of Here. Ten loaves will be available to win via a Facebook competition.

Eating insects (or entomophagy) is nothing new. The UN estimated last year that at least 2 billion people eat insects – with more than 1,900 species used for food.

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