New range of frostings introduced

Renshaw-Frosting-VanillaRenshaw, a manufacturer of baking ingredients, has expanded its range of frostings, designed to meet the rising demand for convenient, ready-to-use toppings.

The company, which produces a wide range of ready to roll icings, marzipan and bakery toppings, has seen a record 30% increase in sales of frostings over the past year, and has been quick to meet the demand with two new innovative product developments.

Following on from the company’s recent rebrand, Snip & Swirl will be reintroduced to customers as ‘Piping Frosting’. Ideal for professionals and home bakers, the product allows users to cut the icing bag at different marked points, providing for a variety of smaller and detailed piped finishes. It is available in chocolate, vanilla and strawberry flavours in a convenient 400g pouch, and with 5kg pails also available in lemon, toffee and red, green and blue colour variants.

Introducing a new product format to the portfolio, ready to use frosting comes in a 400g pot or 5kg pail, and allows users to dispense the product into their own piping equipment or use for spreading. Suitabke for large bakes and fillings, ready to use frosting provides for a variety of baking applications and will be available in chocolate, vanilla and plain flavourings.

Mark Bosworth, Renshaw’s marketing director, comments, “We have seen a marked increase in the rise of sales of ready-to-use frostings both for cupcakes and sponge cakes. To meet demand, we have introduced these time-saving products, which allow our trade customers ease of application, without compromising on quality.

“Expanding our range of frostings will aid professional bakers in producing attractive and consistently produced cakes, removing the investment in time and ingredients to make buttercreams and other frostings from scratch.”

Following on from the company’s recent rebrand, the Piping Frosting and Ready to use Frosting products feature a new packaging design and carry the new company brandmark.

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