DSM celebrates hearty HiE award success

DSM Nutritional Products’ Fruitflow – the first natural, scientifically substantiated solution for healthy blood flow – has clinched the coveted Health Ingredients Excellence Award.
Crowned best heart health innovation and most innovative ingredient of the year, Fruitflow is the only ingredient to date with an approved health claim from EFSA under Article 13.5. Suitable for functional food, beverage and dietary supplement products, the
helps maintain a healthy cardiovascular system, by keeping blood platelets smooth and reducing platelet aggregation. But it doesn’t disrupt the blood clotting process required following injury.

Published clinical studies have demonstrated that Fruitflow reduces platelet aggregation in 97% of individuals within 1.5 hours of consumption and its beneficial effect lasts up to 18 hours. No side-effects, allergenic reactions or incompatibility with other medication have been reported following its prolonged use in ten clinical studies.

“We’re delighted that Fruitflow has received this highly respected award,” says Jacob Bauly, marketing development manager at DSM Nutritional Products. “With heart health remaining among the top ten consumer health concerns, the demand for effective nutritional solutions continues to grow. With our long-standing applications expertise and investment in scientific research, we’re excited about the new opportunities that will benefit our customers.”