New flavour

As part of its recent re-launch, kids’ cereal bar brand Harvest Cheweee has launched its first new flavour in three years – Strawberry Crush.

The new flavour was launched after consumer research revealed 58 per cent of cereal bar shoppers said that new flavours would be the biggest incentive to purchase Harvest Cheweee bars more frequently, whilst existing customers felt the range should feature a fruity version.

Strawberry Crush is available in two formats – single bars and an eight bar multi-pack.

The new product will join the existing range, which includes milk chocolate chip, white chocolate chip and toffee chip. All bars in the range have recently been revamped, with a new packaging design featuring a revised logo, which more closely resembles the shape of a wheat grain to reflect the harvest ingredients.

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