All rise for almonds
Almonds have retained the number one spot for product introductions across Europe, according to Innova Market Research’s latest Global New Product Introductions Report.
With a 47 per cent share of global almond product introductions, the region leads globally for the eleventh year running.
Europe as a whole saw a total of 5,017 new introductions with almonds – a 14 per cent increase on the previous year. Germany, France and UK follow the US as the top leading countries in Europe, with 2,414 new almond products introductions collectively in 2017.
This is the third consecutive year that almonds have taken the top spot in Europe. Almond introductions in the snacking and bars categories are on the rise, with growth in the snacking category up by 32 per cent, and the bars sector up by 53 per cent. Almond introductions grew in four out of the five key categories for almonds worldwide, with confectionery top of the category in the EU, making up 27 per cent.
“As consumers seek out products that offer on-the-go, clean label, convenience and nutrition without sacrificing on taste, manufacturers must identify ingredients to stand out in competitive categories,” says Dariela Roffe-Rackind, director Europe & Global Public Relations. “The unmatched versatility of almonds means they can help manufacturers innovate to meet demands of the current and next generation of consumers.
“It’s also really encouraging to see Europe continuing to drive innovation in new product introductions, as well as playing such a progressive role on a global stage.”
