PepsiCo reveals nutrition brands joining its incubator programme

PepsiCo announced the eight emerging nutrition, health and wellness brands that will join its first collaborative incubator programme in Europe. Designed to support nutrition food and beverage entrepreneurs, the PepsiCo Nutrition Greenhouse programme offers each of the eight participating companies a €25,000 grant and six months partnering with PepsiCo experts to accelerate the growth of their business.

The eight, one of whom will receive an additional €100,000 at the end of the programme, are: Divingmar (Malaga, Spain); Erbology (London, UK); Fit Kitchen (London, UK); Frecious (Geneva, Switzerland); JIMINI’S (Montreuil, France); Nature On Tap Ltd/TAPPED Birch Water (London, UK); No Fairytales (Amsterdam, Netherlands); Your Superfoods (Berlin, Germany).

The eight companies will also partner with PepsiCo’s functional and brand experts in order to help them realise their market potential. Through a series of in-person workshops and virtual events, each company will work with their PepsiCo partner to address immediate market challenges and put in place plans to achieve accelerated growth.

At the end of the programme, the company that demonstrates the most breakthrough market approach, that is both sustainable and scalable, will be awarded a €100,000 prize to continue its expansion.

Juan Ignacio Amat, vice president nutrition for PepsiCo Western Europe and Sub-Saharan Africa and leader of the programme, comments, “Our Nutrition Greenhouse programme will create a collaborative space with eight companies that also have an eye towards the future of the food and beverage industry.

“I, along with my fellow Greenhouse team at PepsiCo, welcome all eight to the programme – we can’t wait to harness our shared enthusiasm and drive to deliver accelerated, sustainable growth for convenient, nutritious products. I’m confident it will be a rewarding experience for everyone involved.”

Related content

Leave a reply

Food and Drink Technology