Ball collaborates with Spanish water brand for tonic and tea cans
Ball Corporation has partnered with Spanish water brand Aguas Minerales de Firgas to produce aluminium cans for its new range of Sou Tea and Sou Tonic drinks.
The new beverages utilise Ball’s 33-centilitre Sleek can and are manufactured in Ball’s La Selva plant in Spain. The Sou Tonic range offers premium tonic waters in two flavours: exotic and floral, made using natural quinine.
Each can features intricate, Indian inspired detailing. The Sou Tea cans include a vibrant white background with silver designs and bold colours, whilst the Sou Tonics have a black background with contrasting white designs.
Myriam Galmés, sales manager at Ball South Europe, says, “The partnership with Aguas de Firgas demonstrates that cans are becoming increasingly popular as the pack of choice for soft drink beverages such as tea and juice, which were not traditionally sold in a can.”
Ana Belén Quintana, commercial and marketing director at Aguas de Firgas, adds, “The design of the new beverages reflects the premium character of the brand and provides a distinctive look against competitors in both the tonic and tea markets.
“With both tonic waters and flavored green tea becoming more and more popular among our target market, we wanted to ensure we had a design that was both eye catching and unique.”
Both Sou Tea and Sou Tonic are sold in Spain, as well as internationally. The launch will be supported by marketing campaigns on both digital platforms and in food retail stores.