Growing global demand for yoghurt
DSM, the global life sciences and materials sciences company, has published a Global Insight paper, stating that the appeal of yoghurt is on the rise globally. Carried out in countries as varied as China, US, Brazil and Turkey, the survey identifies a growing demand for yoghurt as health-conscious consumers make it a regular habit.
The paper, which is the first of the Global Insight Series on yoghurt, reveals that over the last three years, more than half of the respondents have increased their yoghurt consumption. The increased appetite is led by markets like China, Brazil and Turkey where 67%, 61% and 60% respectively of the respondents indicated that they are eating more yoghurt than three years ago. Two out of three consumers say they are doing so because they are more conscious of their health.
The survey, which was completed by more than 6,200 consumers in US, China, Brazil, Turkey, France and Poland, showed that around the world, an increased focus on a healthy lifestyle is the major driving force behind the rise in yoghurt sales. Especially in Turkey (86%) and China (82%), respondents listed health as the main reason for their increased consumption, above other options like ‘the availability of more varieties’, ‘yoghurt is better than before’ and ‘dietary reasons’. Health concerns, such as bone health and gastrointestinal health, were also identified as key reasons for eating yoghurt.
Consumers are well aware of the vitamins and minerals that naturally occur in yoghurt and link it clearly to the health benefits they demand. Besides calcium, consumers are also looking for proteins and probiotics.
