Round-Up: Shelf Life

Here is your weekly round-up of Shelf Life news. Next week’s round-up will focus on ingredients news. To submit an item for inclusion, please contact Carly Wood at [email protected].
- Coca-Cola European Partners (CCEP) is launching a new Vanilla variant of Coca-Cola Zero Sugar, in a move to help retailers build on the success of the brand’s reformulation and the increasing demand for sugar free soft drink options.
- Lucozade Energy has extended its Lucozade Zero portfolio with the addition of Lucozade Zero Original flavour. The low calorie drink will be available from March 2017 across all channels in a 380ml PMP, as well as a 500ml and 1l bottle.
- Birds Eye has announced the relaunch and improved quality of its chicken range, highlighting that it is made with 100% chicken breast.
- Organic dairy brand Rachel’s, which recently expanded its Breakfast pot range with the launch of two new Greek style flavours, has announced the addition of spoons.
- Food producer Premier Foods is launching a range of Choc Tarts under the Cadbury Cakes brand.
- Biscuit brand McVitie’s has launched three new cake bites tubs, featuring Digestives Mini Milk Choc Tiffin and Caramel Crispies, as well as Hobnobs Mini Milk Choc Teacakes.
- Mondelēz International owned sweet brand Maynards Bassetts is aiming to bring more adults to the sour segment with the launch of Wine Gums Tangy.
- Kopparberg has launched Sparkling Rosé Cider in the UK.
- UK lager brand Carling has unveiled a brand refresh that will be introduced across its full portfolio, which includes Original Lager, Cider, Citrus Twist and Premier.
- Iconic cereal brand Honey Monster Puffs is being relaunched with a lower sugar content and new packaging, as it evolves to become more relevant for the modern consumer.
Topics
bottle Cakes Caramel cereal cider dairy flavours food honey ingredients ITS Milk packaging shelf life sugar wine
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