Wild’s new concepts for beer mixes and malt beverages

‘Lime-Guaraná-Açai’ is a new beer-mix concept developed by ingredient specialist, Wild, containing lime juice and guaraná extract. Wild hopes to forge a link between beer mixes and energy drinks and enable breweries and beverage manufacturers the opportunity to tap into both of these markets.

“Currently innovative flavors are especially in demand with beer mixes. Options with exotic fruits, new cocktail and citrus varieties offer manufacturers the opportunity to appeal to younger consumers and generate further growth,” says Tanja Krüger, senior product manager at Wild.

In addition, Wild has recently expanded its portfolio of non-alcoholic malt-based beverages by adding dark dark varieties with a higher percentage of malt.

“The products deliver an authentic malt taste coupled with natural malt sweetness, and can be combined with various other flavors,” says Malte Pietsch, director of product management ingredients at Wild. “For example, for a new taste experience, a mixture with chocolate, vanilla or coffee flavors is conceivable, but the dark varieties also go well with fruit flavors.”

Malt raw materials from WILD allow non-alcoholic manufacturers the advantage of not requiring any special technologies or bottling facilities. Malt compounds are also suitable for use in ice cream and hard caramels.