Here is your weekly round-up of Shelf Life news. Next week’s round-up will focus on ingredients news. To submit an item for inclusion, please contact Carly Wood at [email protected].

• PepsiCo owned snack brand Walkers is launching a new product aimed at social sharing occasions, Walkers Max Strong.
• UK confectioner Buttermilk has launched a new Strawberry Bellini fudge for Valentine’s Day and Mothers’ Day.
• Following the success of its low sugar milk lollies, British ice cream brand Little Jude’s has announced the launch of two new flavoured milk products.
• Pladis owned snacking brand Go ahead! has extended its range of goodness bars with the introduction of a coconut flavour.
• Granola brand Jordans Cereals is launching a new low sugar cereal range that contains less than 5% sugar for health-conscious Brits concerned with the levels of sugar in their food.
• In preparation of Valentine’s Day, UK chocolate company Whitakers Chocolates has created a range of cupid-inspired confectionery.
• Coca-Cola European Partners (CCEP) has announced the UK launch of the ready-to-drink (RTD) iced tea brand Fuze Tea.
• The Hershey Company-owned confectionery brand Reese’s is looking ahead to Easter with the UK launch of its Peanut Butter Creme Eggs.
• UK-based supplier of organic herbs, spices and botanicals Organic Herb Trading is working with Yeo Valley to launch a new yogurt product.
• Pladis has announced its latest product innovation for 2017 with the launch of the new Tuc Mini’s range.
• Wessanen UK-owned gluten-free brand Mrs Crimble’s has launched its new Deeply Dippy Choc Macaroons.