Yoplait delivers major sugar reduction
Yoplait has announced a 17% sugar reduction in Petits Filous in a significant recipe reformulation that also sees vitamin D fortification increased to 50% NRV per portion.
The recipe changes extend across Petits Filous fromage frais small and big pots. Further decreases are planned across the portfolio, including Frubes.
The move will see sugar levels reduced to 9.9g per 100g, well below the current sales weighted average of flavoured yogurts. One serving of Petits Filous (2 x small pots, 94g) will now contain 9.3g sugar and Petits Filous big pot (85g), 8.4g.
The reformulation changes follow new product innovation and the launch earlier this year of My First Petits Filous – a low sugar, vanilla flavoured fromage frais tailored for babies from six months. With 4.5g of sugar per portion (2 x pots, 94g), it is the lowest sugar flavoured fromage frais on the market.
Richard Williams, marketing director, comments, “For the past decade we have been gradually lowering the sugar levels in our products to allow consumers to become accustomed to less sweet taste. With the latest recipe formulation, we have been able to go even further with improving the nutrient profile of Petits Filous.
“However, we know our work is not yet done, and we are continuing to work hard to explore further ways to reduce sugar even more; whilst at the same time ensuring our products not only taste great but also maintain our goodness guarantee of using 100% naturally sourced ingredients and no artificial sweeteners.
“Dairy products are an important source of protein and calcium for children and by adding vitamin D to our core range we are helping to build strong bones and reduce vitamin D deficiencies, which are more prevalent in kids today.”
