Embossing tells a story
Story’s range of sparkling fruit pressés has been given a new look, courtesy of Beatson Clark.
Taking the label artwork as a starting point, the company created a bottle which features an idyllic country scene embossed continuously around the entire shoulder.
The bottle shares mould equipment with a container from Beatson Clark’s general sale range, so the cost to the customer was reduced by more than half compared to a completely bespoke design.
Chris Palmer, business development manager at Beatson Clark, says, “We’re really pleased with the embossing on this bottle as it looks beautiful and reinforces the brand values that Story is trying to promote.
“We took a flexible, innovative approach to the project and delivered a cost effective yet unique container for the client.”
