All-English FABAL Lager: first in UK to use pressed as well as malted barley
Hiver, the award-winning beer producer, will launch the first beer in a brand-new brand family, FABAL Lager as a credible, home-grown alternative to international, premium lager brands.
The launch will take place at at BrewLDN on 27th February.
FABAL (4% abv) has a balanced flavour with universal appeal. According to Hiver, it is the UK’s first ever lager to use pressed barley, which has been steamed and rolled rather than roasted, to give it its crisp and dry character alongside traditional roasted malted barley for its finely balanced sweetness.
It has been exclusively soft-launched at on-trade with partners such as The Dorchester Hotel and gastropub, The Royal Oak Marylebone.
The launch of FABAL is expected to start the expansion of a ‘Premium and British’ category for the Hiver team.
FABAL is initially available in 330ml bottles and 30 litre kegs with new formats in development. FABAL will be available via Nectar Imports as the exclusive draught distribution partner from launch who recognise the gap in the on-trade for a premium British lager at 4% ABV.
It has a delicate apple blossom nose, with a grainy malt body, followed by a clean and refreshing dry finish. In addition, FABAL has an extended maturation period of six weeks for natural carbonation.
With all-English ingredients and packaging, FABAL has a low carbon footprint and is committed to provenance and sustainability. Its creators expect it to be a popular choice among those consumers who seek to live their values through the products they buy.
Founder and creator of FABAL, Hannah Rhodes said: “The brand has been developed from a passion for balance in flavour and for showcasing UK ingredients to create a truly classic lager style with a delicate, balanced flavour. In blind taste tests, it more than held its own against other premium and craft lager brands and has received fantastic feedback from on-trade and off-trade contacts alike. We hope it is a classic and homegrown premium lager that UK consumers can be proud of.”
The name FABAL is derived from the Latin for ‘the human being as the maker or creator – a craftsperson or artisan’.